3-Day Intensive Course for Product Owners & Agile Stakeholders

3 Intense Days
7 Hours per Day (Split into two 3.5-hour sessions)

Learning Path Visual

Your journey from idea to increment, through real-world Product Ownership:

Day 1: Role of the Product Owner — Vision, Value & Stakeholder Alignment
Define your product vision, identify users and stakeholders, and learn how to own the backlog with a value-first mindset.

Day 2: Backlog Management — Writing, Refining & Prioritizing Work
Master the Product Backlog: write user stories, define acceptance criteria, and work with your Scrum team to clarify, size, and refine features.

Day 3: Delivery Leadership — Sprint Planning, Reviews & Value Tracking
Learn how to lead through delivery. Participate in Sprint Planning, track releases, and measure success using Agile metrics and product feedback loops.

Course Overview

The Scrum Product Owner sits at the intersection of vision, execution, and value. This intensive course equips new and aspiring POs with the tools and mindset to build the right product — not just the requested one.

You’ll learn how to manage a backlog, work closely with stakeholders, collaborate with the Scrum Team, and continuously deliver value in dynamic, Agile environments.

You’ll learn how to:

• Own and communicate a compelling product vision

• Build and manage a value-driven Product Backlog

• Write effective user stories and acceptance criteria

• Lead backlog grooming, sprint planning, and reviews

• Prioritize work based on customer value, risk, and effort

• Align teams and stakeholders using roadmaps, OKRs, and feedback loops

This course is ideal for current or aspiring Product Owners, project managers, analysts, and stakeholders working in Agile product delivery.

What’s Inside Each Day

Day 1 — Product Owner Role: Vision, Value & Stakeholder Alignment

• Responsibilities of the PO in Scrum

• Creating a compelling product vision

• Identifying customers, users, and business drivers

• Stakeholder mapping and engagement models

• Aligning product goals with business OKRs

• Workshop: Write your product vision statement and stakeholder map

Tools: Product Vision Board, Miro, Stakeholder Grid
Focus: Vision • Alignment • Ownership

Day 2 — Backlog Management: Writing, Refining & Prioritizing Work

• What makes a healthy Product Backlog

• User stories, epics, and themes

• INVEST and DEEP backlog principles

• Acceptance criteria and Definition of Done

• Backlog refinement sessions with the team

• Prioritization techniques: MoSCoW, WSJF, Kano

• Workshop: Create and prioritize your own backlog

Tools: Jira, Trello, Productboard, Story Mapping Tools
Focus: Story Writing • Prioritization • Clarity

Day 3 — Delivery Leadership: Sprint Planning, Reviews & Value Tracking

• PO’s role in Sprint Planning, Review, and Retrospective

• Aligning sprint goals with product vision

• Measuring value: velocity, customer satisfaction, release impact

• Feedback loops, beta programs, stakeholder reviews

• Using roadmaps and OKRs to steer product direction

• Workshop: Run a mini Sprint Planning and Review

Tools: Agile Boards, Burndown Charts, Feedback Surveys
Focus: Delivery • Feedback • Value Metrics

Course Goals

By the end of this course, you’ll be able to:

• Define and communicate a compelling product vision

• Manage a backlog that drives meaningful outcomes

• Write and refine stories that guide development with clarity

• Facilitate collaboration between business and technical teams

• Prioritize features to maximize value and reduce risk

• Lead product delivery using Agile ceremonies and metrics

Who Should Take This Course?

• Aspiring or current Product Owners

• Project and product managers transitioning into Agile

• Business analysts supporting development teams

• Scrum Masters coaching teams toward stronger PO practices

• Stakeholders and business leads who work with Agile teams

Class Reference: AGL-220
Form Updated on: 06/17/2025 (Version 1)
Last Modified on: 06/17/2025

Program Note

Includes downloadable backlog templates, prioritization worksheets, and stakeholder alignment checklists. No prior Product Owner experience required.

Links to resources for presentations or summaries:

Intro to Scrum in Under 10 Minutes – YouTube
37 Tasks for a Product Owner’s Job » Agile Trail
6 brilliant ways to slice user stories
Splitting User Stories with Conjunctions and Connectors
Handouts
What is DEEP in Product Backlog?
Scrum Log Jeff Sutherland
Scrum Guides – Scrum.org
Agile Tips: The Separation of Power in Scrum
Bruce Feiler: Agile programming — for your family | TED Talk | TED.com
Blitz Planning
4 Balanced Metrics for Tracking Agile Teams | AgileConnection
Creating a Culture Change with Visual Management | AgileConnection
A Brief History of Design Thinking | Open Law Lab
Drawing impact maps
What is Mob Programming? | Agile Alliance

Agile Certifications

Agile/Scrum Certification – Ben Linders
Scrum Master certification. Which should I choose? – UnaiRoldan.com