COURSE DESCRIPTION
Begin with an overview of Big Data, facilitating the presentation of business models and strategies for monetizing Big Data. Via case studies of contemporary businesses such as TripAdvisor, Yelp, Netflix, and Foursquare, understand how to optimize data for your business needs. Analyze the benefits of keeping data proprietary vs. making data freely available. Additional topics include: trading data, monetization of premium data products, data productization, data inverting, and data fusion.
Prerequisites: TID 10, TID 20, TID 30, SPE 140, SPE 150, minimum 650 TOEIC score
DESCRIPTION DU COURS
Commencer par un aperçu du Big Data, en présentant les modèles commerciaux et les stratégies pour la monétisation du Big Data. En étudiant des études de cas d’entreprises contemporaines telles que TripAdvisor, Yelp, Netflix et Foursquare, comprendre comment optimiser les données pour les besoins de votre entreprise. Analyser les avantages de conserver les données propriétaires par rapport à la mise à disposition gratuite des données. Des sujets supplémentaires comprennent: les données de négociation, la monétisation de produits de données premium, la production de données, l’inversion de données et la fusion de données.
Pré-requis : Score de 650 au TOEIC, TID 10, TID 20, TID 30, SPE 140, SPE 150
Links to resources for presentations or summaries:
5 Ways in Which Big Data Can Help Leverage Customer Data
Data monetization success begins with three key concepts
Big Data Monetization Lessons from Zillow
Data Capture – Big Data to Big Profits
Technology Transforms How Insurers Calculate Risk – The New York Times
App Monetization: 6 Bankable Business Models That Help Mobile Apps Make Money | Localytics
Le business model d’une application mobile gratuite | On Business Plan
Publication Search « Center for Information Systems Research – MIT Sloan School of Management
From Big Data to Big Profits: A Lesson from Google’s Nest
Airbnb: Lessons on Digital, Startups, Big Data and Disrupting Markets
Uber-fication: Lessons from Uber in Economics, Digital, Risk, and Analytics
Chief Data Officer Toolkit: Leading the Digital Business Transformation – Part 1
How to monetize your mobile app
From Big Data to Big Profits, Success with Data and Analytics – Google Play
Behind China’s $1 Trillion Plan to Shake Up the Economic Order – The New York Times
Strategies for Monetizing Big Data
Why There Will Never Be Another RedHat: The Economics Of Open Source | TechCrunch
How will Big Data companies monetize data in 2018?
Determining the Economic Value of Data
Top 5 API Monetization Models | API Business Models | Nordic APIs |
Digitization, digitalization and digital transformation: the differences
#CIOChat: MIT CISR’s business models for the digital economy
David Rogers on The Digital Transformation Playbook – YouTube
Asymmetric Business Models in WebRTC – The New Dial Tone
How to achieve digital transformation — with CIO as linchpin
Center for Information Systems Research – MIT Sloan School of Management
Digital Business Models « Center for Information Systems Research – MIT Sloan School of Management
Digital Design « Center for Information Systems Research – MIT Sloan School of Management
5 Ways to Generate Direct Revenue With APIs | Nordic APIs |
Developing Data Products | Coursera
Five Questions that Define Your #DigitalTransformation | @ThingsExpo #DX #IoT #SmartCities – Tanjo
The Key to Data Monetization – KDnuggets
Course Features
- Lectures 0
- Quizzes 0
- Duration 50 hours
- Language English
- Students 0
- Assessments Yes
