In an era of affiliate marketing, network marketing, and social media marketing, strategic marketing solutions are what every serious organisation needs to advertise their businesses. Good marketing strategies help to boost sales, create revenue options, and improve decision-making. It facilitates the building of a better reputation for your business brand and sets better goals for the business.
Our teachers will guide you in using market analytics to improve your business traction. You will learn all the various types of marketing in detail and use the 4Ps of marketing to your business advantage. The objectives of this marketing module include learning strategic marketing, developing and implementing international marketing strategies, and advanced digital marketing. Essential lessons on big data monetization and customer relationship management to promote customer satisfaction and retention will also be delivered.
MKT-50/ Digital Analytics
COURSE DESCRIPTION The emergence of Big data is transforming businesses in every sector imaginable. A key pillar of this transformation is the ability to...
Excel Workshop
COURSE DESCRIPTION The tectonic shift brought in by emerging technologies has touched all aspects of a business, in booming opportunities and innovations but also...
MKT-40 Customer Relationship Management
COURSE DESCRIPTION A good Marketing strategy is incomplete without the knowledge of acquiring and retaining customers for the lifetime of a successful business, for...
MKT-10/ Introduction to Strategic Marketing
COURSE DESCRIPTION Marketing has emerged as a crucial aspect of companies jostling to create a unique mark on customers in a globalised environment where...
COM-20/ Corporate Communications
COURSE DESCRIPTION The brand of an organisation is established by what it communicates outside of its entity- whether it is to other businesses, governments,...
COM- 30/ Internal Communications Strategy
COURSE DESCRIPTION Internal communications is an interdisciplinary function cutting across the Human Resources, Marketing and in some cases Public Relations, that maintains communication across...
MKT-20/ International Marketing Strategy
COURSE DESCRIPTION With the globalisation push, companies are increasingly going international with their array of products and services. This has precipitated the need to...
SPE-140/ IT & Digital Business Models / Informatique et Modèles Economiques du Numérique
COURSE DESCRIPTION Information technology represents a revolutionary way to improve business outcomes. By mastering classical and online IT business models, students will come to...
MKT-30/ Digital Marketing Strategy
COURSE DESCRIPTION In the age of internet omniscience, technology, tools and platforms associated with everything digital have charted new territories for business. Key amongst...