MKT-40 Customer Relationship Management
COURSE DESCRIPTION A good Marketing strategy is incomplete without the knowledge of acquiring and retaining customers for the lifetime of a successful business, for...
MKT-10/ Introduction to Strategic Marketing
COURSE DESCRIPTION Marketing has emerged as a crucial aspect of companies jostling to create a unique mark on customers in a globalised environment where...
COM-20/ Corporate Communications
COURSE DESCRIPTION The brand of an organisation is established by what it communicates outside of its entity- whether it is to other businesses, governments,...
COM- 30/ Internal Communications Strategy
COURSE DESCRIPTION Internal communications is an interdisciplinary function cutting across the Human Resources, Marketing and in some cases Public Relations, that maintains communication across...
MKT-20/ International Marketing Strategy
COURSE DESCRIPTION With the globalisation push, companies are increasingly going international with their array of products and services. This has precipitated the need to...
SPE-140/ IT & Digital Business Models / Informatique et Modèles Economiques du Numérique
COURSE DESCRIPTION Information technology represents a revolutionary way to improve business outcomes. By mastering classical and online IT business models, students will come to...
MKT-30/ Digital Marketing Strategy
COURSE DESCRIPTION Introduction to the fundamentals of digital marketing(search and online marketing, video marketing, affiliate marketing, CRM marketing, SEO marketing, email marketing), with a...