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      • SPE-140/ IT & Digital Business Models / Informatique et Modèles Economiques du Numérique

      SPE-140/ IT & Digital Business Models / Informatique et Modèles Economiques du Numérique

      User Avatar
      André des Forges
      Diplome et Certifications, Finance / Entreprenariat, Management, Marketing
      (0 review)
      Free
      • Overview
      Free
      • Overview

      COURSE DESCRIPTION

      Information technology represents a revolutionary way to improve business outcomes. By mastering classical and online IT business models, students will come to learn how to consider developing new revenue streams in their organisations. After a review of economic models and the differences between digital and brick & mortar business approaches, students will study various business models, including B2B, B2C, brokerage, advertising, infomediary, and merchant. Attention will be paid to the opportunities afforded by the revenue-generating potential of mobile or smart phone applications.

      Prerequisite : TOEIC score 750

      DESCRIPTION DU COURS

      Les technologies de l’informatique représentent un moyen révolutionnaire d’améliorer les résultats commerciaux. En maîtrisant les modèles économiques classiques et en ligne pour le secteur IT, les étudiants réfléchiront à développer de nouvelles sources de revenus pour leurs organisations. Après une révision des modèles économiques traditionnelles et des approches différenciées numériques et brick & mortar, les étudiants étudieront de divers modèles d’affaires, y compris B2B, B2C, courtage, publicité, infomédiaire et marchand. Une attention particulière sera accordée aux potentiels de monétisation des applications mobiles.

      Pré-requis : Score TOEIC 750

      Links to resources for presentations or summaries:

      What Is a Business Model?

      Business Model Definition, Types, & Examples

      11 Digital Business Models you should know incl. examples

      Business Models, Information Technology, and the Company of the Future | OpenMind

      Software Business Models, Examples, Revenue Streams, and Characteristics for Products, Services, and Platforms

      Qu’est-ce qu’un business model ?

      The Most Effective Digital Revenue Stream Channels, 2019

      Media companies predict digital revenue streams worldwide 2020

      6 Ways to Earn New Digital Revenue – Smarter With Gartner

      The 7 Elements of a Strong Business Model

      How to Design a Winning Business Model

      How to Choose a Business Model

      How to choose the right business model

      INTEGRATION RESPONSIVENESS FRAMEWORK Ppt Presentation

      Understanding social media in China | McKinsey & Company

      IKEA assembles its sales strategy for China – The Globe and Mail

      https://d396qusza40orc.cloudfront.net/globe%2Freadings%2Fweek1%2FGlobalization of Firms in Historical Perspective.pdf

      Journal of Direct, Data and Digital Marketing Practice – The rise of enterprise 2.0

      Journal of Direct, Data and Digital Marketing Practice – Web 2.0: Conceptual foundations and marketing issues

      Business Models on the Web | Professor Michael Rappa

      BLUE VERTIGO | Web Design Resources Links | Last update MAY.11.2016

      What is URL shortening? – Definition from WhatIs.com

      Interview: Daqing Zhao, Macys.com on Building Effective Data Models for Marketing

      Interview: Daqing Zhao, Macys.com on Advanced Analytics for Marketing in the Big Data era

      A Taxonomy of Internet Commerce | Bambury | First Monday

      What is sock puppet marketing? – Definition from WhatIs.com

      Upcoming Webinars

      Why the Future of Customer Service Is in Your Face – Orange Silicon Valley – Medium

       

      Course Features

      • Lectures 0
      • Quizzes 0
      • Duration 21 hours
      • Skill level All levels
      • Language English / French
      • Students 0
      • Assessments Yes

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