COURSE DESCRIPTION
Information technology represents a revolutionary way to improve business outcomes. By mastering classical and online IT business models, students will come to learn how to consider developing new revenue streams in their organisations. After a review of economic models and the differences between digital and brick & mortar business approaches, students will study various business models, including B2B, B2C, brokerage, advertising, infomediary, and merchant. Attention will be paid to the opportunities afforded by the revenue-generating potential of mobile or smart phone applications.
Prerequisite : TOEIC score 750
DESCRIPTION DU COURS
Les technologies de l’informatique représentent un moyen révolutionnaire d’améliorer les résultats commerciaux. En maîtrisant les modèles économiques classiques et en ligne pour le secteur IT, les étudiants réfléchiront à développer de nouvelles sources de revenus pour leurs organisations. Après une révision des modèles économiques traditionnelles et des approches différenciées numériques et brick & mortar, les étudiants étudieront de divers modèles d’affaires, y compris B2B, B2C, courtage, publicité, infomédiaire et marchand. Une attention particulière sera accordée aux potentiels de monétisation des applications mobiles.
Pré-requis : Score TOEIC 750
Links to resources for presentations or summaries:
Business Model Definition, Types, & Examples
11 Digital Business Models you should know incl. examples
Business Models, Information Technology, and the Company of the Future | OpenMind
Qu’est-ce qu’un business model ?
The Most Effective Digital Revenue Stream Channels, 2019
Media companies predict digital revenue streams worldwide 2020
6 Ways to Earn New Digital Revenue – Smarter With Gartner
The 7 Elements of a Strong Business Model
How to Design a Winning Business Model
How to Choose a Business Model
How to choose the right business model
INTEGRATION RESPONSIVENESS FRAMEWORK Ppt Presentation
Understanding social media in China | McKinsey & Company
IKEA assembles its sales strategy for China – The Globe and Mail
Journal of Direct, Data and Digital Marketing Practice – The rise of enterprise 2.0
Business Models on the Web | Professor Michael Rappa
BLUE VERTIGO | Web Design Resources Links | Last update MAY.11.2016
What is URL shortening? – Definition from WhatIs.com
Interview: Daqing Zhao, Macys.com on Building Effective Data Models for Marketing
Interview: Daqing Zhao, Macys.com on Advanced Analytics for Marketing in the Big Data era
A Taxonomy of Internet Commerce | Bambury | First Monday
What is sock puppet marketing? – Definition from WhatIs.com
Why the Future of Customer Service Is in Your Face – Orange Silicon Valley – Medium
Course Features
- Lecture 0
- Quiz 0
- Duration 21 hours
- Skill level All levels
- Language English / French
- Students 0
- Assessments Yes
