3-Day Intensive Course for Marketing and Growth Professionals

3 Intense Days
7 Hours per Day (Split into two 3.5-hour sessions)

Learning Path Visual

Your end-to-end journey from strategy to performance:

Day 1: Digital Strategy Foundations & Customer Journey Mapping
Understand digital ecosystems, business goals, and map audience journeys. Set the strategic foundation for targeted campaigns and omnichannel alignment.

Day 2: Channel Planning, Content & Conversion Optimization
Design campaigns across SEO, paid media, social, and email. Learn to create conversion-driven content and build funnels that turn visitors into leads.

Day 3: Analytics, Automation & Performance Scaling
Master data-driven optimization using KPIs, attribution models, A/B testing, and automation tools. Learn how to measure, report, and scale success.

Course Overview

Digital isn’t just a platform — it’s a mindset.
This course transforms marketing professionals into strategic digital thinkers. You’ll go beyond channel management to build cohesive customer journeys, optimize touchpoints, and measure ROI across a full digital funnel.

It combines strategic clarity with hands-on tactics, making it ideal for anyone tasked with growing online presence, engagement, and revenue.

You’ll learn how to:

• Align digital strategy with business objectives

• Map full-funnel customer journeys

• Build omnichannel campaigns across SEO, SEM, social, and email

• Write and optimize high-converting content

• Use Google Analytics, Hotjar, and CRM tools for insight

• Run A/B tests, funnel audits, and retargeting workflows

• Set up dashboards and attribution models to track real impact

What’s Inside Each Day

Day 1 — Digital Strategy Foundations & Customer Journey Mapping

• Digital marketing vs. traditional marketing

• Identifying marketing goals: awareness, acquisition, retention

• Customer journey stages (AIDA, TOFU/MOFU/BOFU)

• Personas and behavior mapping

• Messaging alignment and value propositions

• Workshop: Map your brand’s customer journey

Focus: Strategy • Journey Mapping • Targeting

Day 2 — Channel Planning, Content & Conversion Optimization

• SEO basics: keywords, on-page, backlinks

• Paid media: Google Ads, Meta Ads, performance structure

• Social strategy: owned vs. paid social, influencer alignment

• Email flows: nurturing, segmentation, automation

• Landing page and funnel design

• Content strategy: formats, CTAs, copywriting for web

• Workshop: Design an integrated campaign

Focus: Channels • Content • Conversions

Day 3 — Analytics, Automation & Performance Scaling

• KPIs and marketing metrics (CAC, LTV, ROAS, CTR, bounce)

• Google Analytics, Hotjar, Meta Ads Manager dashboards

• A/B testing and CRO tools (Optimizely, VWO, GA Experiments)

• Retargeting, audience sequencing

• Marketing automation tools (HubSpot, Mailchimp, ActiveCampaign)

• Attribution models: first-click, last-click, linear, data-driven

• Workshop: Build a performance dashboard

Focus: Measurement • Optimization • Automation

Course Goals

By the end of this course, you’ll be able to:

• Build and align digital strategy to your business model

• Plan and execute campaigns across major digital channels

• Optimize customer journeys to drive acquisition and retention

• Analyze and report digital performance with confidence

• Implement data-driven workflows for scale and ROI

Who Should Take This Course?

• Marketing managers and specialists responsible for digital results

• Growth professionals and content strategists

• Startup founders and SMBs building customer pipelines

• Agency teams seeking structured frameworks

• MBA or MSc students specializing in marketing and business strategy

Class Reference: MKT-30/
Form Updated on: 06/17/2025 (Version 1)
Last Modified on: 06/17/2025

Program Note

Includes editable templates for journey mapping, campaign briefs, ad structure, performance dashboards, and content calendars. Case examples drawn from SaaS, retail, B2B, and non-profit sectors.