3-Day Intensive Course for Marketing, Strategy & Business Professionals
3 Intense Days
7 Hours per Day (Split into two 3.5-hour sessions)
Learning Path Visual
Your journey from customer insight to market impact:
Day 1: Foundations of Strategic Marketing
Explore marketing strategy fundamentals, customer-centric thinking, and the key models that define competitive positioning in today’s digital economy.
Day 2: Segmentation, Targeting & Positioning (STP)
Learn how to segment markets, define buyer personas, and position products effectively. Create messaging strategies and value propositions that stand out.
Day 3: Marketing Mix & Performance Management
Design a go-to-market strategy using the 7Ps. Track impact using KPIs and dashboards. Align strategy with digital channels, customer journeys, and growth metrics.
Course Overview
Marketing isn’t just about promotion — it’s about precision and purpose.
This course gives professionals the tools and frameworks to think strategically about marketing. You’ll learn how to segment and target customers, build brand positioning, craft go-to-market strategies, and measure performance across digital and offline channels.
Designed for those new to marketing strategy or transitioning from operational marketing into leadership roles.
You’ll learn how to:
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Define market segments and prioritize customer targets
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Create strong value propositions and brand positioning
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Apply key strategic tools: SWOT, PESTEL, BCG Matrix, Ansoff, Porter’s 5 Forces
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Design marketing mix strategies (7Ps)
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Align product, price, place, and promotion with customer behavior
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Use marketing KPIs and dashboards to track effectiveness
What’s Inside Each Day
Day 1 — Foundations of Strategic Marketing
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What is strategic marketing? How it differs from tactical marketing
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Marketing in the business model: B2B, B2C, D2C, and platform models
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Core frameworks:
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Customer behavior in a digital world
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Workshop: Analyze a market using SWOT and 5 Forces
Focus: Strategy • Market Context • Business Alignment
Day 2 — Segmentation, Targeting & Positioning
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Types of segmentation: demographic, geographic, psychographic, behavioral
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How to define and prioritize target markets
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Building personas and customer journey maps
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Crafting your value proposition (VP)
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Positioning statements and perceptual maps
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Workshop: STP analysis for a real-world product
Focus: Targeting • Positioning • Differentiation
Day 3 — Marketing Mix & Performance Management
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The 4Ps → 7Ps: Product, Price, Place, Promotion, People, Process, Physical Evidence
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Go-to-market strategies (GTM)
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Digital vs. traditional channel strategies
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Budgeting, performance metrics, ROI
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KPIs, dashboards, and analytics
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Workshop: Build a 7P-based marketing strategy with KPIs
Focus: Tactics • Execution • Measurement
Course Goals
By the end of this course, you’ll be able to:
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Understand and apply strategic marketing models
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Segment markets and target customers more precisely
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Create clear, competitive brand positioning
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Design a well-balanced marketing mix aligned with strategy
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Track marketing success through data-driven KPIs
Who Should Take This Course?
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Marketing professionals transitioning into strategic roles
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Entrepreneurs and product owners planning GTM strategies
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Business analysts supporting market growth
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Junior brand managers or campaign planners
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Consultants and coaches advising on growth strategy
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Students or career switchers entering marketing or product roles
Class Reference: MKT-10
Form Updated on: 06/17/2025 (Version 1)
Last Modified on: 06/17/2025
Program Note
Includes editable templates for STP, positioning maps, SWOT, marketing mix planners, and KPI dashboards. Case studies drawn from SaaS, consumer goods, education, and service industries.
