SPE-140/ IT & Digital Business Models / Informatique et Modèles Economiques du Numérique

IT & Digital Business Models
3-Day Intensive Course for Tech Professionals, Entrepreneurs & Business Students
3 Intense Days
7 Hours per Day (Split into two 3.5-hour sessions)

Learning Path Visual
From tech know-how to digital business strategy:

Day 1: Foundations of Digital Business Models
Explore how technology reshapes value creation. Understand the core components of a business model and how digital platforms, ecosystems, and data-driven decision-making redefine industry boundaries.

Day 2: Model Types, Case Studies & Revenue Strategies
Dive into specific digital business model archetypes: SaaS, subscription, freemium, marketplaces, platforms, and data monetization. Analyze real-world case studies from Amazon, Uber, Salesforce, and others.

Day 3: Designing & Stress-Testing Your Own Model
Apply what you’ve learned by designing your own IT-enabled business model. Use tools like the Business Model Canvas and value proposition frameworks. Present and refine ideas with peer feedback.

Course Overview
Digital transformation isn’t just about technology — it’s about reinventing how business works. This course helps professionals and students understand and build business models that leverage IT to deliver value, grow revenue, and scale strategically.

By the end of the course, you’ll be able to analyze, compare, and create business models that are tech-enabled, data-driven, and market-ready.

You’ll learn how to:

• Break down a digital business model into clear, strategic components

• Compare traditional vs. digital vs. platform-based models

• Apply key frameworks: Business Model Canvas, Lean Canvas, and Value Proposition Design

• Identify monetization paths: subscriptions, ads, marketplaces, licensing

• Analyze industry disruptors and their tech leverage

• Design and pitch your own digital model with confidence

What’s Inside Each Day

Day 1 — Foundations of Digital Business Models

• What is a business model? Key definitions and evolution

• Digital transformation: IT as enabler and driver

• Core components: value creation, value delivery, value capture

• The role of platforms, APIs, and data flows

• Business model innovation vs. process improvement

• Workshop: Break down a digital company’s model using the Canvas
  Toolkit: Business Model Canvas + terminology guide
  Focus: Model Structure • Digital Enablers • Value Creation

Day 2 — Model Types, Case Studies & Revenue Strategies

• SaaS vs. Subscription vs. Freemium vs. Licensing

• Marketplace models and the economics of platforms

• Case studies: Airbnb, Netflix, HubSpot, Alibaba

• Revenue logic: customer acquisition, CLV, pricing

• Competitive advantage in digital: speed, scale, data, network effects

• Workshop: Map and critique a digital business model
  Toolkit: Case study worksheet + monetization checklist
  Focus: Typologies • Monetization • Strategic Analysis

Day 3 — Designing & Stress-Testing Your Own Model

• Ideation: defining customer segments and value proposition

• Ecosystem thinking and partner strategy

• Stress-testing assumptions with Lean Startup tools

• Designing a sustainable digital value chain

• Final presentations: peer feedback and expert review

• Workshop: Pitch and refine your digital business model
  Toolkit: Pitch planner + model stress-test scorecard
  Focus: Model Design • Validation • Strategic Pitching

Course Goals
By the end of this course, you’ll be able to:

• Analyze the mechanics of digital and IT-enabled business models

• Choose the right model type for your product or idea

• Design a tech-aligned business model using global best practices

• Identify revenue strategies suited to your digital ecosystem

• Communicate and pitch a complete model to stakeholders

Who Should Take This Course?

• Tech professionals transitioning into product/business roles

• Entrepreneurs designing or refining a digital startup

• MBA students or executive learners in digital strategy

• Business students seeking real-world tech-business alignment

• Consultants, analysts, or engineers exploring digital innovation

Class Reference: HIRE/ENG
Form Updated on: 06/19/2025 (Version 1)
Last Modified on: 06/19/2025

Program Note
Participants will receive downloadable templates for interview planning, competency maps, scorecards, behavioral questions, and a complete post-interview decision-making toolkit.

Brief pédagogique en français

SPE-140/ IT & Digital Business Models / Informatique et Modèles Economiques du Numérique est présenté ici en version synthétique française afin que les équipes pédagogiques puissent évaluer rapidement l'intérêt du module.

Le module s'inscrit dans la famille Diplômes et certifications. Il peut être adapté au calendrier de l'école, au niveau Tous niveaux, au volume horaire 3 jours et aux modalités d'évaluation prévues.

Objectif d'intervention

Ce module vise à relier les outils data, IA et automatisation à des usages professionnels concrets.

Livrables et activités possibles

• cas d'usage, prompts, scénarios d'automatisation ou analyses data
• évaluation critique des résultats, limites et risques
• communication claire des choix techniques et business

Adaptation école

LC peut ajuster le déroulé, la langue d'enseignement, les supports, les exercices et les critères d'évaluation selon la promotion, le diplôme, le niveau d'autonomie attendu et les contraintes de planning.

Pour une version détaillée du syllabus en français, LC confirme le programme final après cadrage du niveau, des heures, du calendrier et des livrables attendus.