Course Breakdown

3 Intense Days
7 Hours per Day (Split into two 3.5-hour sessions)
Total: 21 Hours

Learning Path Visual

Here’s a quick look at your journey from digital novice to web development strategist:

• Day 1: Foundations & Ecosystem — Understanding the digital ecosystem, website structures, and customer touchpoints.

• Day 2: Implementation & Analysis — Hands-on building with WordPress/SquareSpace, Google Analytics, and SEO/SEM.

• Day 3: Customization, Compliance & Projects — Plugins, style integration, GDPR, e-commerce, and your final website project.

Course Overview

Digital Strategies & Web Development blends technical skills with marketing insight to help you create optimized, professional websites.

In just 3 days, you’ll design, build, and enhance websites using WordPress, SquareSpace, SEO/SEM tools, plugins, and Google Analytics. You’ll also learn how to apply compliance standards like GDPR and accessibility while delivering a final project that demonstrates your mastery.

Whether you are building a career in IT, managing a business, or starting your entrepreneurial journey, this course provides practical skills you can apply immediately.

What’s Inside Each Day

Day 1: Essential Foundations

• Explore the digital ecosystem and client touchpoints

• Understand website structures and storytelling strategies

• Learn how audience segmentation drives engagement
  Framework: Concepts ➔ Tools ➔ Relevance

Day 2: Deep Dive & Analysis

• Build with WordPress and SquareSpace platforms

• Implement Google Analytics dashboards for insights

• Apply SEO & SEM strategies (keywords, paid ads, on-page optimization)

Day 3: Customization, Compliance & Projects

• Customize website styles, graphics, and plugins for business needs

• Apply performance and optimization techniques

• Address GDPR, accessibility, and ethical data practices

• Final project: Develop and present a business-ready website

Course Goals

By the end of this program, you’ll be able to:

• Build and customize business-ready websites with WordPress/SquareSpace

• Apply SEO & SEM strategies to improve visibility

• Implement content strategies that boost engagement

• Analyze performance using Google Analytics dashboards

• Ensure compliance with GDPR, accessibility, and ethical standards

• Deliver a final website project that integrates technical and strategic skills

Who Should Take This Course?

This course is perfect for:

• Business and IT students seeking practical digital skills

• Professionals aiming to boost digital marketing and technical fluency

• Aspiring web developers, marketers, and IT support staff

• Entrepreneurs managing their own websites and online presence

• Career changers moving into digital fields

Class reference: COMP531 / CCS-SPE
Form Updated on: 23/09/2025 (Version 1)
Last Modified on: 23/09/2025

Program Information:
This program is continuously updated to reflect the latest digital platforms, SEO practices, and compliance standards.

THE WEBILE:

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Brief pédagogique en français

Digital Strategies & Web Development est présenté ici en version synthétique française afin que les équipes pédagogiques puissent évaluer rapidement l'intérêt du module.

Le module s'inscrit dans la famille Analytics et intelligence artificielle. Il peut être adapté au calendrier de l'école, au niveau Tous niveaux, au volume horaire 3 jours et aux modalités d'évaluation prévues.

Objectif d'intervention

Ce module vise à relier les outils data, IA et automatisation à des usages professionnels concrets.

Livrables et activités possibles

• cas d'usage, prompts, scénarios d'automatisation ou analyses data
• évaluation critique des résultats, limites et risques
• communication claire des choix techniques et business

Adaptation école

LC peut ajuster le déroulé, la langue d'enseignement, les supports, les exercices et les critères d'évaluation selon la promotion, le diplôme, le niveau d'autonomie attendu et les contraintes de planning.

Pour une version détaillée du syllabus en français, LC confirme le programme final après cadrage du niveau, des heures, du calendrier et des livrables attendus.