Module list

Professional training module

YEAR 1: Big Data, Analytics & Business Value

From raw data to strategic insight. This semester teaches you how to evaluate, interpret, and communicate analytics that influence real business decisions.

Track
Analytics & Artificial Intelligence
Duration
36 hour
Format
Schools, cohorts, or programme teams
Price
75 €

Overview

What this module covers

From raw data to strategic insight. This semester teaches you how to evaluate, interpret, and communicate analytics that influence real business decisions.

Learning outcomes

What learners should be able to do

4 outcomes
  • 1

    Business students interested in analytics and data-driven strategy

  • 2

    Future consultants and product managers

  • 3

    Marketing, finance, and operations profiles

  • 4

    Students preparing for advanced AI and automation topics

Module content

Course description

YEAR 1: AI & DATA FOR BUSINESS DECISION-MAKING

Program: Applied Artificial Intelligence for Business & Enterprise Systems

Semester 2 (36h):Big Data, Analytics & Business Value

Program Structure

This course is part of a two-year academic program comprising four semesters.

This course corresponds to: Semester 2 of 4.

Each semester includes 12 instructional sessions, with each session lasting 3 hours, for a total of 36 hours per semester.

The complete program represents 144 hours of structured instruction, combining lectures, applied workshops, and project-based learning.

Primary anchors: (from our catalogue)

Semester intent

Help business students understand where AI data comes from, how it’s prepared, and how it creates value.

Course Overview

This semester focuses on how data is collected, prepared, analyzed, and transformed into business insight at scale. Students learn where organizational data comes from, how multiple data sources are combined, and how analytics supports strategic and operational decisions.

Rather than technical deep dives, the course emphasizes data quality, interpretation, visualization, and communication of insights to executives and stakeholders. Students develop the ability to question data, identify limitations, and translate analytical results into business recommendations.

The semester prepares students to work effectively with data teams while remaining firmly rooted in business objectives.

Assessment structure

  • Workshop 1: Data sourcing & quality evaluation

  • Workshop 2: Analytics interpretation for executives

  • Final Project: Data-driven business insight report

COURSE SCHEDULE – SEMESTER 2

Session Focus Weekly Session Content
1 Big Data Concepts Volume, velocity, value
2 Big Data Architecture Data lakes & pipelines
3 Business Data Sources APIs, platforms, reports
4 Multi-Source Data Combining datasets
5 Data Preparation Cleaning & structuring
6 Intro to Data Mining Patterns & predictions
7 Workshop 1 Data quality & sourcing audit
8 Analytics Interpretation Reading results as a manager
9 Visualization Communicating insight
10 Big Data Business Use Scale & cost trade-offs
11 Workshop 2 Executive analytics briefing
12 Final Project Business analytics case study

Target Audience

  • Business students interested in analytics and data-driven strategy

  • Future consultants and product managers

  • Marketing, finance, and operations profiles

  • Students preparing for advanced AI and automation topics

Class reference: SEM2/AI
Form Updated on: 22/01/2026 (Version 1)
Last Modified on: 22/01/2026

Program Information:
This program is continuously updated to reflect the latest AI tools, business applications, and regulatory frameworks.

Brief pédagogique en français

YEAR 1: Big Data, Analytics & Business Value est présenté ici en version synthétique française afin que les équipes pédagogiques puissent évaluer rapidement l'intérêt du module.

Le module s'inscrit dans la famille Analytics et intelligence artificielle. Il peut être adapté au calendrier de l'école, au niveau Tous niveaux, au volume horaire 36 h et aux modalités d'évaluation prévues.

Objectif d'intervention

Ce module vise à relier les outils data, IA et automatisation à des usages professionnels concrets.

Livrables et activités possibles

  • cas d'usage, prompts, scénarios d'automatisation ou analyses data
  • évaluation critique des résultats, limites et risques
  • communication claire des choix techniques et business

Adaptation école

LC peut ajuster le déroulé, la langue d'enseignement, les supports, les exercices et les critères d'évaluation selon la promotion, le diplôme, le niveau d'autonomie attendu et les contraintes de planning.

Pour une version détaillée du syllabus en français, LC confirme le programme final après cadrage du niveau, des heures, du calendrier et des livrables attendus.

Academic delivery team

Instructor matching for this module

After reviewing the module content, LC confirms the right delivery profile by topic, level, teaching language and assessment expectations.

Instructor matchingCurriculum fitAssessment support
Meriam Mbindyo

AI, data & software instructor

Meriam Mbindyo

Instructor for AI, data, DevOps, Agile and software modules, with experience across Paris-based IT and business schools.

Artificial intelligenceMachine learningData mining
Syed Mohammad Shah Mostafa

Digital strategy, AI & technical communication instructor

Syed Mohammad Shah Mostafa

Instructor for English-medium web, AI, technical communication and employability modules in higher-education technical programmes.

Digital strategyWeb developmentAI in business