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New Deliverables !


    Business, Data & Digital Strategy


    From automation and analytics to marketing strategy and corporate communications.

    Automation (MCP & n8n)
    Digital Analytics
    Excel Dashboards
    CRM
    Marketing Strategy
    Corporate & Internal Comms
    Digital Business Models


    This category is built for professionals who want to perform, not just “learn concepts”.
    You’ll develop practical skills across automation, analytics, marketing, CRM, and communication, with a strong
    focus on turning tools into measurable business outcomes.


    Whether you’re improving internal workflows with n8n, building dashboards in Excel,
    tracking performance with digital analytics, strengthening CRM operations, or crafting
    strategy across digital marketing and corporate communications,
    the courses below are designed to be usable immediately at work.

    Operational impact
    Streamline processes, remove friction, and improve execution speed with workflows and automation.
    Decision-making
    Turn data into strategy using analytics, dashboards, KPIs, and performance insights.
    Communication & growth
    Strengthen messaging, stakeholder alignment, and market strategy across channels and regions.

    POPULAR STARTING POINTS
    MCP & n8n: Workflow Automation

    Build clean business workflows, connect APIs, and automate reliably.
    MKT-50 · Digital Analytics

    Track behavior, measure performance, and translate insights into decisions.
    EXL-CORE · Excel Workshop

    Clean data, automate tasks, and build dashboards people actually use.

    WHAT’S INCLUDED IN THIS CATEGORY

    • Automation & Integration (MCP & n8n, APIs, modular workflows)
    • Analytics (Digital Analytics, KPIs, performance measurement)
    • Productivity & Reporting (Excel dashboards, data cleaning, automation)
    • CRM Operations (process design, workflow automation, lifecycle strategy)
    • Marketing Strategy (positioning, segmentation, digital strategy, international marketing)
    • Communication Strategy (corporate comms, internal comms, messaging & alignment)
    • Digital Business Models (how tech creates value, monetization logic)

    OUTCOMES
    • Design and automate workflows that reduce time, errors, and manual effort.
    • Measure what matters using analytics frameworks, KPIs, and clean reporting.
    • Build dashboards and decision tools in Excel that support real operations.
    • Create stronger marketing strategy: positioning, channels, and performance loops.
    • Improve internal alignment through clear communication and messaging strategy.
    • Understand how digital business models create value and revenue.