Course Breakdown

3 Intense Days
7 Hours per Day (Split into two 3.5-hour sessions)
Total: 21 Hours

Learning Path Visual

Here’s a quick look at your journey from digital novice to web development strategist:

• Day 1: Foundations & Ecosystem — Understanding the digital ecosystem, website structures, and customer touchpoints.

• Day 2: Implementation & Analysis — Hands-on building with WordPress/SquareSpace, Google Analytics, and SEO/SEM.

• Day 3: Customization, Compliance & Projects — Plugins, style integration, GDPR, e-commerce, and your final website project.

Course Overview

Digital Strategies & Web Development blends technical skills with marketing insight to help you create optimized, professional websites.

In just 3 days, you’ll design, build, and enhance websites using WordPress, SquareSpace, SEO/SEM tools, plugins, and Google Analytics. You’ll also learn how to apply compliance standards like GDPR and accessibility while delivering a final project that demonstrates your mastery.

Whether you are building a career in IT, managing a business, or starting your entrepreneurial journey, this course provides practical skills you can apply immediately.

What’s Inside Each Day

Day 1: Essential Foundations

• Explore the digital ecosystem and client touchpoints

• Understand website structures and storytelling strategies

• Learn how audience segmentation drives engagement
  Framework: Concepts ➔ Tools ➔ Relevance

Day 2: Deep Dive & Analysis

• Build with WordPress and SquareSpace platforms

• Implement Google Analytics dashboards for insights

• Apply SEO & SEM strategies (keywords, paid ads, on-page optimization)

Day 3: Customization, Compliance & Projects

• Customize website styles, graphics, and plugins for business needs

• Apply performance and optimization techniques

• Address GDPR, accessibility, and ethical data practices

• Final project: Develop and present a business-ready website

Course Goals

By the end of this program, you’ll be able to:

• Build and customize business-ready websites with WordPress/SquareSpace

• Apply SEO & SEM strategies to improve visibility

• Implement content strategies that boost engagement

• Analyze performance using Google Analytics dashboards

• Ensure compliance with GDPR, accessibility, and ethical standards

• Deliver a final website project that integrates technical and strategic skills

Who Should Take This Course?

This course is perfect for:

• Business and IT students seeking practical digital skills

• Professionals aiming to boost digital marketing and technical fluency

• Aspiring web developers, marketers, and IT support staff

• Entrepreneurs managing their own websites and online presence

• Career changers moving into digital fields

Class reference: COMP531 / CCS-SPE
Form Updated on: 23/09/2025 (Version 1)
Last Modified on: 23/09/2025

Program Information:
This program is continuously updated to reflect the latest digital platforms, SEO practices, and compliance standards.

THE WEBILE:

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