LeadLead trainer & academic programme coordinator
André-Alexis des Forges
Lead trainer for LC's higher-education delivery model, coordinating modules, instructor preparation and assessment continuity across business, IT and technical programmes.
Professional training module
From Hypothesis to Market Readiness. In this 3-day bootcamp, you’ll learn to apply Lean Startup principles and the Business Model Canvas to turn ideas into testable, customer-validated business models. Gain tools to reduce risk, accelerate feedback, and design MVPs that lead to traction — not guesswork.
Overview
From Hypothesis to Market Readiness. In this 3-day bootcamp, you’ll learn to apply Lean Startup principles and the Business Model Canvas to turn ideas into testable, customer-validated business models. Gain tools to reduce risk, accelerate feedback, and design MVPs that lead to traction — not guesswork.
Learning outcomes
Break down business ideas into testable hypotheses
Use the Business Model Canvas to model revenue, channels, and partners
Identify riskiest assumptions and validate them with customers
Design effective MVPs with limited resources
Run lean experiments and measure product/market fit
Iterate and pivot your business model based on data, not opinion
Module content
3 Intense Days
7 Hours per Day (Split into two 3.5-hour sessions)
Your journey from idea to testable business model:
Day 1: Lean Startup Mindset & Business Model Fundamentals
Learn how to frame and de-risk business ideas using the Lean Startup method. Explore the Business Model Canvas as a visual tool for aligning customer, value, and infrastructure assumptions.
Day 2: Customer Discovery & MVP Design
Validate your riskiest assumptions. Conduct interviews, analyze insights, and design a Minimum Viable Product (MVP) with the fewest moving parts that still delivers core value.
Day 3: Testing, Pivoting & Business Model Iteration
Turn feedback into action. Run experiments, measure traction, and iterate on your business model. Prepare a lean pitch deck with validated learning and market readiness.
The best products don’t start with technology — they start with validated insight. This course teaches entrepreneurs, intrapreneurs, and innovation teams to test and evolve business ideas using Lean Startup principles and the Business Model Canvas.
Through rapid learning loops, you’ll practice reducing waste, accelerating market feedback, and aligning offerings with real customer needs — before you build.
Break down business ideas into testable hypotheses
Use the Business Model Canvas to model revenue, channels, and partners
Identify riskiest assumptions and validate them with customers
Design effective MVPs with limited resources
Run lean experiments and measure product/market fit
Iterate and pivot your business model based on data, not opinion
This course is ideal for early-stage founders, innovation teams, accelerators, and anyone building a value-driven business.
The Lean Startup loop: Build → Measure → Learn
Problem/solution fit vs. product/market fit
Overview of the Business Model Canvas (BMC)
Customer segments, value propositions, channels
Mapping assumptions in the BMC
Workshop: Draft your first BMC and identify riskiest assumptions
Tools: LeanStack, Miro, Strategyzer Canvas
Focus: Modeling • Framing • Lean Principles
Identifying early adopters and target personas
Interview techniques for uncovering real problems
Interpreting signal vs. noise in user feedback
Minimum Viable Product (MVP) planning
MVP archetypes: concierge, landing page, prototype, Wizard of Oz
Workshop: Create your MVP test plan and feedback loops
Tools: Google Forms, Figma, no-code tools (Carrd, Airtable)
Focus: Discovery • Validation • MVP Strategy
Experiment design: variables, metrics, and assumptions
Measuring traction: conversion, retention, NPS
Pivot types: zoom-in, customer segment, channel, tech
Storytelling with data: how to pitch validated learning
Building a lean pitch deck
Workshop: Present your validated BMC and next-step roadmap
Tools: Canva, Pitch.com, analytics tools (GA, Hotjar)
Focus: Testing • Metrics • Business Model Evolution
By the end of this course, you’ll be able to:
Model business ideas using the Business Model Canvas
Identify and validate assumptions through real customer feedback
Build MVPs that prioritize learning over features
Adapt and evolve your business model based on market signals
Communicate your startup or innovation project with credibility and clarity
Founders launching or refining a product idea
Startup teams building MVPs or seeking product/market fit
Product managers validating new initiatives
Corporate innovators de-risking intrapreneurship efforts
Accelerator and incubator participants preparing for investment
Class Reference: AGL-30
Form Updated on: 06/16/2025 (Version 1)
Last Modified on: 06/16/2025
This course includes customizable templates for Lean Canvas, MVP planning, and investor-ready pitch outlines. Suitable for early-stage ventures, university programs, and internal innovation labs.
Academic delivery team
After reviewing the module content, LC confirms the right delivery profile by topic, level, teaching language and assessment expectations.
LeadLead trainer & academic programme coordinator
Lead trainer for LC's higher-education delivery model, coordinating modules, instructor preparation and assessment continuity across business, IT and technical programmes.

AI, data & software instructor
Instructor for AI, data, DevOps, Agile and software modules, with experience across Paris-based IT and business schools.