MGT-40/ Enterprise Strategy

3-Day Intensive Course for Business Leaders, Strategists & Transformation Teams

3 Intense Days
7 Hours per Day (Split into two 3.5-hour sessions)

Learning Path Visual

Your strategic journey from vision to execution:

Day 1: Strategic Thinking, Environment Analysis & Positioning
Learn how to define strategy, analyze your external environment (PESTEL, Porter’s 5 Forces), and position your organization within a competitive and digital landscape.

Day 2: Internal Capabilities, Strategic Options & Alignment
Assess internal strengths using SWOT, VRIO, and value chain analysis. Explore strategic models like Blue Ocean, Ansoff Matrix, and Balanced Scorecard to craft viable growth options.

Day 3: Execution Planning, KPIs & Change Management
Turn strategy into action. Build OKR- and KPI-driven execution plans, structure cross-functional alignment, and lead through strategic change with governance and communication tactics.

Course Overview

A brilliant strategy means nothing if it stays in a slide deck.
This course empowers professionals to create enterprise-level strategies that are not only visionary — but executable. Learn to analyze both markets and internal assets, map strategic pathways, and deploy organization-wide execution models that align with change, digitalization, and growth.

Whether you’re a strategy lead, transformation officer, or executive coach, this course gives you the tools and frameworks to lead with clarity and confidence.

You’ll learn how to:

• Analyze competitive and macro environments using proven tools

• Assess internal value creation and capabilities

• Formulate and evaluate strategic growth options

• Align departments and initiatives to core strategic objectives

• Structure execution using OKRs, KPIs, and program roadmaps

• Lead strategic change with cross-functional governance

Ideal for professionals working in corporate strategy, transformation offices, or business unit leadership roles.

What’s Inside Each Day

Day 1 — Strategic Thinking & External Environment Analysis

• What is enterprise strategy? Vision, mission, differentiation

• Strategic levels: corporate, business, functional

• Tools for external analysis: PESTEL, Porter’s 5 Forces, DESTEP

• Competitive mapping and market disruption trends

• Industry vs. digital-first vs. platform-driven models

• Workshop: Analyze a sector using PESTEL + 5 Forces

Tools: PESTEL templates, strategy canvas
Focus: Environment • Market • Positioning

Day 2 — Internal Capabilities, Strategic Options & Alignment

• SWOT and TOWS for aligning strategy to capability

• VRIO framework: what makes competitive advantage sustainable

• Value chain mapping (Porter) and cost/value levers

• Exploring strategic options: Ansoff Matrix, BCG Growth Share Matrix, Blue Ocean

• Aligning business units and departments

• Workshop: Draft 3 strategic options based on a scenario

Tools: SWOT/TOWS grids, value chain maps, BCG matrix
Focus: Capabilities • Strategic Options • Portfolio Fit

Day 3 — Execution Planning, Metrics & Change Management

• From strategy to execution: OKRs vs. KPIs

• Program management and strategic portfolio oversight

• Aligning strategy with governance: PMO, communication plans, scorecards

• Managing strategic change: resistance, champions, adoption

• Executive reporting and tracking impact

• Workshop: Create a KPI-driven strategy execution plan

Tools: OKR/KPI templates, execution dashboards, stakeholder map
Focus: Execution • Governance • Strategic Change

Course Goals

By the end of this course, you’ll be able to:

• Conduct strategic environmental and capability analyses

• Build enterprise strategies aligned to internal and external factors

• Translate strategy into cross-functional execution plans

• Use OKRs and KPIs to drive accountability and progress

• Manage change and align stakeholders at scale

• Align strategy with enterprise architecture and transformation

Who Should Take This Course?

• Corporate strategists and business planners

• Digital and enterprise transformation leaders

• Executives and business unit heads

• Project Portfolio Managers (PPMs)

• Product owners in charge of strategic initiatives

• Consultants supporting enterprise alignment and growth

Class Reference: MGT-40
Form Updated on: 06/17/2025 (Version 1)
Last Modified on: 06/17/2025

Program Note

Comes with editable strategy canvases, OKR maps, BSC (Balanced Scorecard) templates, and real-world sector case studies (banking, tech, manufacturing, healthcare). No prior MBA required.

Brief pédagogique en français

MGT-40/ Enterprise Strategy est présenté ici en version synthétique française afin que les équipes pédagogiques puissent évaluer rapidement l'intérêt du module.

Le module s'inscrit dans la famille Management. Il peut être adapté au calendrier de l'école, au niveau Tous niveaux, au volume horaire 3 jours et aux modalités d'évaluation prévues.

Objectif d'intervention

Ce module vise à relier les notions business à des livrables professionnels clairs et évaluables.

Livrables et activités possibles

• présentations, briefs, analyses ou recommandations structurées
• vocabulaire métier et communication avec parties prenantes
• mise en situation autour d'une décision, d'un projet ou d'un cas d'entreprise

Adaptation école

LC peut ajuster le déroulé, la langue d'enseignement, les supports, les exercices et les critères d'évaluation selon la promotion, le diplôme, le niveau d'autonomie attendu et les contraintes de planning.

Pour une version détaillée du syllabus en français, LC confirme le programme final après cadrage du niveau, des heures, du calendrier et des livrables attendus.