MGT-10/ Introduction to Economics and Business Models

3-Day Intensive Course for Business Students and Early-Stage Entrepreneurs

3 Intense Days
7 Hours per Day (Split into two 3.5-hour sessions)

Learning Path Visual

Your journey from market fundamentals to scalable value delivery:

Day 1: Economics Foundations — Markets, Incentives & Systems
Explore how supply and demand shape behavior, how prices allocate resources, and how incentives impact decisions. Understand the role of markets, governments, and institutions in economic systems.

Day 2: Business Model Fundamentals — Value Creation & Capture
Learn the core elements of business models (problem, solution, customer, channel, revenue, cost). Analyze how different businesses structure their value proposition and revenue mechanics.

Day 3: Innovation, Strategy & Disruption
Examine how technology reshapes models (platforms, subscriptions, data-driven plays), how companies pivot and scale, and how strategy interacts with structure. Build your own model using the Business Model Canvas.

Course Overview

Economics explains behavior. Business models apply it.
This course introduces the economic principles behind how markets function — and how businesses compete, generate value, and sustain operations. You’ll go from microeconomic foundations to practical model-building, with tools that help you analyze any organization.

Designed for students, early-career professionals, and startup founders, the workshop blends theory with practical modeling tools like the Lean Canvas and Osterwalder’s Business Model Canvas.

You’ll learn how to:

• Understand market forces and incentive structures

• Apply economic logic to business design

• Identify and map value propositions

• Analyze cost and revenue dynamics in real models

• Use the Business Model Canvas and Lean Canvas frameworks

• Recognize disruptive forces and innovation patterns

What’s Inside Each Day

Day 1 — Economics Foundations: Markets, Incentives & Systems

• Scarcity, opportunity cost, and marginal thinking

• Supply, demand, and price equilibrium

• Elasticity, externalities, and public goods

• Market failures and government intervention

• Behavioral economics and bounded rationality

• Systems thinking: capitalist, mixed, planned economies

Focus: Economic Logic • Market Behavior • Policy Context

Day 2 — Business Model Fundamentals: Value Creation & Capture

• Core building blocks: customer, problem, value, solution

• Revenue models: transactional, subscription, freemium, licensing

• Cost structures and economies of scale

• Case studies: SaaS, marketplaces, D2C brands

• Intro to modeling tools: Business Model Canvas, Lean Canvas

• Workshop: Deconstruct a real-world company model

Focus: Value Mapping • Revenue Strategy • Structural Analysis

Day 3 — Innovation, Strategy & Disruption

• Business model innovation and technology shifts

• The role of data, platforms, and network effects

• Strategy vs. operations vs. structure

• Pivoting and validating models

• Workshop: Design your own business model

• Feedback loop: pitch and iterate

Focus: Innovation • Canvas Practice • Strategic Thinking

Course Goals

By the end of this course, you’ll be able to:

• Understand and explain core economic concepts that affect business

• Break down how companies deliver, capture, and sustain value

• Analyze the components of real business models across industries

• Apply modeling frameworks to startup ideas, case studies, or redesign efforts

• Think like an economist and entrepreneur simultaneously

Who Should Take This Course?

• Business and economics students

• Early-stage startup founders and co-founders

• Product managers and growth marketers

• Professionals pivoting into strategy or innovation roles

• Anyone launching or validating a business idea

Class Reference: EBM/ENG
Form Updated on: 06/17/2025 (Version 1)
Last Modified on: 06/17/2025

Program Note

The course includes printable canvases, strategy maps, real startup case studies, and guided model-building sessions to support both analysis and creation.

Brief pédagogique en français

MGT-10/ Introduction à Economics et Business Models est présenté ici en version synthétique française afin que les équipes pédagogiques puissent évaluer rapidement l'intérêt du module.

Le module s'inscrit dans la famille Finance et entrepreneuriat. Il peut être adapté au calendrier de l'école, au niveau Tous niveaux, au volume horaire 3 jours et aux modalités d'évaluation prévues.

Objectif d'intervention

Ce module vise à donner aux étudiants le langage et les repères nécessaires pour expliquer des systèmes IT.

Livrables et activités possibles

• description de systèmes, incidents, risques ou architectures
• dialogues de support, reporting technique et documentation courte
• présentations ou dossiers alignés avec le niveau de la promotion

Adaptation école

LC peut ajuster le déroulé, la langue d'enseignement, les supports, les exercices et les critères d'évaluation selon la promotion, le diplôme, le niveau d'autonomie attendu et les contraintes de planning.

Pour une version détaillée du syllabus en français, LC confirme le programme final après cadrage du niveau, des heures, du calendrier et des livrables attendus.